Over a year ago, I had the chance to real Crush It in audiobook form. You could say this was one of a few books that inspired me to make some leaps in my life. I took to the book as something of a cheerleader. I’ve listened to the book about three times now as a reminder to just why I’m doing the things I am when things get a little tough to swallow and you need a little more faith.
I didn’t expect much of the same from the “Thank You Economy”. While “Crush It” is what I call an “independent’s pep talk”, this book is “the book of facts to convince people social media is important”. We get to hear Gary’s thoughts on how the one to one relationships were so important some 80 years ago, disappeared, then are coming back in the form or social media.
For me, this book supports and gives me even more samples and thoughts to flesh out my pitches of social media being a new level of transparency that a company should work to meet. Samples are given from Gary’s own company, restaurants, and even some samples and thoughts from the medical field, which is another nut I’m trying to crack.
As with the last book, I held out for the audiobook. Vaynerchuck brings so much more to his reading. You know what points he intends to emphasize by the passion, and repeatedly taking himself “off script” to bring some additional personal thoughts and updated information since he wrote these words. It’s a tremendous value add. I picked this up for a long six hour round trip to the middle of Pennsylvania, and the time passed with ease. As I listened through, I had a whole list of potential initiatives for our own Cafe and my own freelancing business. It got the juices flowing to kill the time like nothing, and will likely fall into a similar reread cycle like Crush It and Rework have recently.
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