ScareHouse Podcast 119: Nick Paradise, Kennywood’s Director of Public Relations and Social Media

Creative Director Scott Simmons and Katie “Dudders” head to Kennywood to chat with their Director of Public Relations and Social Media, Nick Paradise. They discuss year round marketing of seasonal businesses, innovating while remembering your roots, the value of engaged fan base, and Pittsburghers’ unique bond with Kennywood Park.

  • Operating a seasonal business now requires year round marketing.
  • Kennywood is adding a new daytime Halloween attraction, Happy Hauntings.
  • Running a business is like running a household, you may want to add a big addition, but you still have to pay the bills.
  • Amusement parks are known as much for their food as their rides.
  • Kennywood was founded in 1898, the park officially opened in 1899.
  • Balancing nostalgia with the contemporary in a theme park.
  • Innovating while remembering your roots.
  • The value of an engaged fan base.
  • Pittsburghers feel a unique bond with Kennywood which is both a blessing and a curse.
  • Kennywood has one of last running Noah’s Ark fun house in the world. Nick talks about it’s renovation and bringing back the squishy tongue.
  • Nick and Dudders appreciate their super fans on social media.
  • New things at Kennywood this summer: Lego Movie 4D (highly recommended by Nick, Scott, and Dudders), VR on Sky Rocket, and Potato Patch poutine.
  • Offseason: Happy Hauntings daytime Halloween events, Fright Night, and Holiday Lights running till New Years Eve.

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